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Michael Kelley gets to the heart of small church authenticity over at Ed Stetzer’s blog today.  Here’s an excerpt:

I would propose that the church has something to learn from Dunkin’ Donuts.

The reason we have something to learn is that we have tried to be Starbucks. We’ve tried to be slick, trendy, and hip. We’ve tried to be a place that is non-threatening and easy to come to. And when you walk in, you see beautiful people in holey jeans and black glasses, all looking very intellectual and hair-frosty. Additionally, we have tried to make church a low-demand environment, much in the same way Starbucks is. It’s low demand in that even though the basic premise of the store is selling coffee, some people don’t even go there for coffee at all. And nobody’s going to pressure them about the coffee. That sounds familiar, too.

But guess what?

People like Dunkin’ Donuts. They like that it’s not trendy. They like that it’s not hip. They like that it’s not cool. You know why they like it?

Because it’s simple: It’s good coffee at a reasonable price.

Okay, that’s enough, but click on over to Ed’s blog for the entire post.  It’s a word we in small churches, or large ones for that matter, need to hear.