We celebrated my Dad’s 90th birthday today, and I’m posting this from his new computer. Dad had worn his old PC out, so nothing like a new screaming fast machine. Did I mention that my Dad also continues to teach flying? Plus, tonight the Sunday School class he teaches threw him a big party. So, a great day with my Dad to celebrate 90 great years. Happy Birthday, Dad. I love you. -Chuck
Entertaining Angels: The Messengers and Armies of God
5So Peter was kept in prison, but the church was earnestly praying to God for him.
6The night before Herod was to bring him to trial, Peter was sleeping between two soldiers, bound with two chains, and sentries stood guard at the entrance. 7Suddenly an angel of the Lord appeared and a light shone in the cell. He struck Peter on the side and woke him up. “Quick, get up!” he said, and the chains fell off Peter’s wrists.
8Then the angel said to him, “Put on your clothes and sandals.” And Peter did so. “Wrap your cloak around you and follow me,” the angel told him. 9Peter followed him out of the prison, but he had no idea that what the angel was doing was really happening; he thought he was seeing a vision. 10They passed the first and second guards and came to the iron gate leading to the city. It opened for them by itself, and they went through it. When they had walked the length of one street, suddenly the angel left him.
11Then Peter came to himself and said, “Now I know without a doubt that the Lord sent his angel and rescued me from Herod’s clutches and from everything the Jewish people were anticipating.”
12When this had dawned on him, he went to the house of Mary the mother of John, also called Mark, where many people had gathered and were praying. 13Peter knocked at the outer entrance, and a servant girl named Rhoda came to answer the door. 14When she recognized Peter’s voice, she was so overjoyed she ran back without opening it and exclaimed, “Peter is at the door!”
15“You’re out of your mind,” they told her. When she kept insisting that it was so, they said, “It must be his angel.”
16But Peter kept on knocking, and when they opened the door and saw him, they were astonished.17Peter motioned with his hand for them to be quiet and described how the Lord had brought him out of prison. “Tell James and the brothers about this,” he said, and then he left for another place.
The Ministry of Angels
4Therefore, among God’s churches we boast about your perseverance and faith in all the persecutions and trials you are enduring.5All this is evidence that God’s judgment is right, and as a result you will be counted worthy of the kingdom of God, for which you are suffering. 6God is just: He will pay back trouble to those who trouble you 7and give relief to you who are troubled, and to us as well. This will happen when the Lord Jesus is revealed from heaven in blazing fire with his powerful angels.
The Book of Revelation is filled with the most descriptive imagery of angels as God’s warriors, but I want to leave that book for the week when we deal with angels and the end of time.
The book of Jude contains one very interesting, but mysterious event. Jude is writing about the brazenness of those who do not believe in God, or who live their lives in open defiance of God’s word. He contrasts that kind of arrogant attitude by saying —
9But even the archangel Michael, when he was disputing with the devil about the body of Moses, did not dare to bring a slanderous accusation against him, but said, “The Lord rebuke you!”
Jude’s point is to speak of the humility and restraint of even an archangel, but of course, we are very curious about what this brief verse means. You remember that Moses died in the presence of God, and God buried him. In Deutoronomy 34, the death of Moses is presented. The Bible only says that Moses died and was buried, and that no one knows where his tomb is. But, there must have been some dispute, some struggle between Satan and Michael over the body of Moses before its burial, and undoubtedly Michael wins.
Paul reminds us that even that we are in a spiritual battle. In Ephesians 6, Paul writes —
10Finally, be strong in the Lord and in his mighty power. 11Put on the full armor of God so that you can take your stand against the devil’s schemes. 12For our struggle is not against flesh and blood, but against the rulers, against the authorities, against the powers of this dark world and against the spiritual forces of evil in the heavenly realms. 13Therefore put on the full armor of God, so that when the day of evil comes, you may be able to stand your ground, and after you have done everything, to stand. 14Stand firm then, with the belt of truth buckled around your waist, with the breastplate of righteousness in place, 15and with your feet fitted with the readiness that comes from the gospel of peace. 16In addition to all this, take up the shield of faith, with which you can extinguish all the flaming arrows of the evil one. 17Take the helmet of salvation and the sword of the Spirit, which is the word of God. 18And pray in the Spirit on all occasions with all kinds of prayers and requests. With this in mind, be alert and always keep on praying for all the saints.”
Paul suggests that “our struggle is not against flesh and blood, but against the rulers, against the authorities, against the powers of this dark world and against the spiritual forces of evil in the heavenly realms.” That is a battle that started long before man was created, and continues to this day.
It is a battle for which we are ill-equipped, unless the scale is tipped in our behalf by the Holy Spirit, our own obedience, and God’s holy angels.
Down through the years, fantastic stories of angels fighting real battles have been told. The most famous of these in modern history is the story of the Angels of Mons. The story goes that during World War I, the British army was struggling, in retreat actually. But somehow they blundered forward into the small mining town of Mons, France. Two German army corps divisions attacked the British on August 23, 1914. And here’s where the story gets interesting. During the fight, either celestial bowmen led by St. George, or angels themselves, routed the Germans, allowing the British to safely retreat later.
The story had so much support that British historian, A. J. P. Taylor, included the account in his book titled, The First World War, published in 1963. Although the story has been largely discounted, it remains a popular legend concerning angels.
But, Jesus reminds us that his kingdom is not of this world. I am sure that implies that whatever battles he sends his angels to fight for us are battles that concern eternity, not politics.
Peter’s experience, and the experience of the early church, was that the power of God was evident in their preaching, their ministry, and their protection. God will send his angels.
This article first appeared in Outreach magazine in July/August 2009, in my Small Church, Big Idea column.
A New Reputation For An Old Church
by Chuck Warnock
When the doorbell rang at Cradock Baptist Church not long ago, the staff buzzed in a man who announced, “I’m Mike, and I’m homeless. I heard you help people here.” With that, Pastor Rob Edwards knew his small church again had become a vibrant witness to its struggling community.
Cradock Baptist Church was founded 90-years ago in the Portsmouth, Virginia community of Cradock, the first planned community in America. In 1918, the U. S. Housing Corporation built Cradock to provide housing for shipyard workers. Today Cradock’s high-density, urban culture reflects typical big city problems of low income, high unemployment, and struggling families.
Like many churches of its era, Cradock Baptist Church has large buildings, declining membership, and an aging congregation. But Pastor Rob Edwards has led his congregation in new ministries to their multi-ethnic neighborhood, and in the process the church has benefited, too.
Historically, the church has reached out to those with special needs. The Robin Class has taught the developmentally-challenged for over 40-years. Pastor Rob has built on that concern for others, leading the church to reach out to its neighborhood. This summer 250 volunteers from World Changers, Southern Baptists’ volunteer workforce, will rehabilitate homes in the community. A partnership with the city and a grant from HUD for materials will enable the church to help revive its historic neighborhoods. That’s just the beginning. Pastor Rob envisions hiring a housing counselor to help prevent foreclosures among the financially-struggling.
One program, however, really kicked the church’s community engagement into high gear: a coop food ministry where combined ordering doubles a family’s grocery purchasing power. At their last food distribution, over 1,000 families received 27,000-pounds of food, with the help of 50 volunteers from eight different congregations.
Cradock Baptist Church changed their focus from self-service to community engagement by:
Spotlighting established ministries. The Robin Class for the developmentally-challenged joins the congregation for worship frequently, giving higher visibility to this longstanding ministry.
Touching people during the week. Alcoholics Anonymous and other 12-step programs meet in the church 7-days a week. In turn, the church and staff have gotten to know many by name, caring for them in times of grief, and sharing in their moments of joy.
Believing community renewal creates church renewal. By banding together to help revitalize the community through housing projects, feeding programs, school supply give-aways, and weekday ministries, church members found a new sense of mission.
Creating new worship experiences. The church retains its traditional worship at 11 AM on Sunday morning, but voted unanimously to create casual worship at 5 PM on Sunday evenings to reach their younger, unchurched neighbors. Special, one-time events also have drawn neighbors together at block parties, and musical presentations.
Celebrating the church’s weekday ministries on Sundays. While Sunday morning worship attendance hasn’t grown much, Sundays have become the celebration for what the church is doing during the week.
Today Cradock Baptist’s small Sunday morning crowd of 60 touches the lives of hundreds each week. One family called asking for prayer recently. “We’re one of your food box families,” they said. “Please pray for us.” To many of these unchurched families, Pastor Rob is their pastor, and Cradock Baptist Church is the only church they know. In the process, the church’s spirit has been revived and their reputation in the community changed. Now people in Cradock know when they need help, one small church won’t turn them away.
Tom Friedman, author of The World is Flat and New York Times columnist, is big on China, but he’s not the only one. The 21st century is being called the “China Century” as China’s economy is predicted to grow to three times the size of the US economy by 2040, only 30 years from now. One book, When China Rules The World, foresees drastic cultural and political changes as China rises in world status.
What does this have to do with churches? Just this — young people, including Chinese young people, are already exerting tremendous social pressure on the global culture. Trends in China’s emerging generation are both reflecting and influencing the world youth culture. I track several emerging gen sites and blogs, and Chinese trends are appearing more often.
One site, enoVate, belongs to the company by the same name. Headquartered in Shanghai, China, enoVate’s mission is “insights and creative solutions for China’s youth market.” But look at their client page — Coca-Cola, Sprite, New Balance, Kraft, Unilever, Ticketmaster, and assorted other American and European corporations. All of them are trying to expand their reach in the world’s largest youth market by understanding what makes Chinese youth tick.
A recent post on enoVate’s blog posed a provocative idea — ‘”I Want A Mixed-Race Baby”: Are Chinese Youth After a Mixed-Race Baby?’ The combination of Chinese features, augmented by those of another race, are seen as both exotic and desirable among Chinese youth. The previously insular Chinese society has not only adopted the racial pluralism of the United States (we have a mixed race president now), but has given racial pluralism an uniquely Chinese twist, which is what China tends to do with any trend they adopt.
My point in this is not to build an airtight case for the rise of China, but to suggest that we tend to look only within ourselves and our own culture for insights into how to do church. But there are other models that are taking a broader, more global view. One example is Newsong church, with its international locations in California, India, London, Bangkok, Mexico City, and the other parts of the US, which has styled itself as a “third culture” church. More churches will follow Newsong’s lead, and if you have traveled in Asia as I have, you recognize that China dominates the landscape.
With increasing global communication, world travel, and social networking, we need to pay attention to the trends driving China. Because, to paraphrase Hollywood, these are coming soon to a community near you.
Breaking News: After I posted this article on Jan 20, the Jan 21 edition of the New York Times carried this headline and article — Foreign Languages Fade in Class – Except Chinese. It appears that while other language subjects are declining, the teaching of Chinese in public and private schools is increasing, partially because China is paying the salaries of teachers to travel from China to teach in the US. Remember when all Chinese wanted to learn English? Interesting.
UPDATE: According to various news reports yesterday, January 21, 2010, Trijicon will stop imprinting Bible references onto their scopes, and will offer the US govt and other govts kits to remove the existing Bible references on scopes already purchased.
ABC News broke an unusual story using unusual language today. A military rifle scope supplier, Trijicon, embeds Bible references as part of the serial numbers molded into its scopes. ABC News labeled these Bible references as “secret Jesus Bible codes,” which I suppose sounds a lot more mysterious and “DaVinci Code-like” than just calling them scripture references.
ABC provided several photos where scripture references like JN8:12 are clearly visible on the product supplied to the US Department of Defense by Trijicon. The company was recently awarded a $600-million contract to provide 800,000 scopes to US troops.
Trijicon issued a statement saying the Bible verse references have always been there and were not illegal, according to the ABC story. They also said the issue had been raised by a group that was “not Christian.” The company website states “We believe that America is great when its people are good. This goodness has been based on biblical standards throughout our history and we will strive to follow those morals.”
Concerns that the use of scopes bearing the imprint of Christian scripture references will further the idea that America is on a Christian crusade against Muslims prompted the action of the Military Religious Freedom Foundation exposing the cryptic references. Some believe that Al Qaeda and other radical Islamic groups will use seized rifles and scopes as recruiting propaganda.
Is this an ethical issue? Should the US military, which denied that it knew of the scripture references, purchase weaponry encoded with Bible references? Is this a violation of church-and-state separation?
Does this use of the Bible by Trijicon amount to Bible abuse? Should Scripture references be used on weapons of any type, including hunting, law enforcement and military weaponry? How do we reconcile the Christian message of peace with a delivery system designed for war?
Or, is the company right? Are these references their own legal witness to their faith and biblical principles? I’d be interested to hear what you think.
Who Sinned? The Problem of Human Suffering
1As he went along, he saw a man blind from birth. 2His disciples asked him, “Rabbi, who sinned, this man or his parents, that he was born blind?” 3“Neither this man nor his parents sinned,” said Jesus, “but this happened so that the work of God might be displayed in his life. 4As long as it is day, we must do the work of him who sent me. Night is coming, when no one can work. 5While I am in the world, I am the light of the world.”
Making Sense of Disaster
On November 1, 1755, a devastating earthquake hit the city of Lisboa, then called Lisbon, Portugal. Tremendous waves crashed ashore, and gigantic fires broke out throughout the city. Nine thousand buildings were destroyed, along with priceless works of art, books, and historic records of Portugal’s explorations in the New World. Out of a population of 275,000 people, almost 15,000 were killed. According to Dr. Paul Schilling, many died in churches where they had gathered for All Saints’ Day services.
Immediately following that disaster, clergymen throughout the world, including John Wesley, indicated that the Lisbon earthquake was God’s judgment on the city for its sins. Those sins were enumerated as —
1. Lisbon’s fabulous wealth of palaces, churches, and its treasuries filled with gold bullion, jewels, and other precious merchandise;
2. the ruthlessness of the Portugese Inquisition which forced all the Jews from Portugal, and compelled others to convert involuntarily to Christianity;
3. superstition and the worship of images (of course this criticism came from non-Catholics);
4. a lax moral code in Portugese society.
Several voices rose in protest to this kind of thinking. One, the Bishop of Exeter, said that these pronouncements were the “raving of designing monks, Methodists, and ignorant enthusiasts.” But, he went on to say that because Londoners had not suffered the same fate as Lisboners, that the English would take this warning and try to become better and more genuinely Christian people. (Paul Schilling, God and Human Anguish, p. 131-133.)
“I really believe that the pagans, and the abortionists, and the feminists, and the gays and the lesbians who are actively trying to make that an alternative lifestyle, the ACLU, People for the American Way — all of them who have tried to secularize America — I point the finger in their face and say “You helped this happen.” — Jerry Falwell speaking to Pat Robertson, Sep 14, 2001.
Falwell would later apologize for this remark by saying that he blamed no one but the individual terrorists involved in the 9/11 attacks.
neither are your ways my ways,”
declares the LORD.
1 “Come, all you who are thirsty,
come to the waters;
and you who have no money,
come, buy and eat!
Come, buy wine and milk
without money and without cost. 2 Why spend money on what is not bread,
and your labor on what does not satisfy?
Listen, listen to me, and eat what is good,
and your soul will delight in the richest of fare.
3 Give ear and come to me;
hear me, that your soul may live.
I will make an everlasting covenant with you,
my faithful love promised to David.
4 See, I have made him a witness to the peoples,
a leader and commander of the peoples.
5 Surely you will summon nations you know not,
and nations that do not know you will hasten to you,
because of the LORD your God,
the Holy One of Israel,
for he has endowed you with splendor.”
6 Seek the LORD while he may be found;
call on him while he is near.
7 Let the wicked forsake his way
and the evil man his thoughts.
Let him turn to the LORD, and he will have mercy on him,
and to our God, for he will freely pardon.
8 “For my thoughts are not your thoughts,
neither are your ways my ways,”
declares the LORD.
These are God’s thoughts. Thoughts of redemption, of promise, of love, of faithfulness, of invitation, of hope, of generosity, of forrgiveness.
We think God’s thoughts are of punishment and vengeance and retribution. But those are our thoughts, not God’s. God’s highest and greatest thought is always of love. If it is not, then we have no explanation for God’s sending Jesus.
God continually reaches out to mankind with the offer of God’s forgiveness, fellowship, and love.
We should be very suspicious of those who claim to speak the thoughts of God, especially if those words are words of destruction.
Human Suffering Has Many Causes
The second thing we must understand is that human suffering has many causes. Human suffering and death can be caused by evil, natural events, accident, and human choice. Let’s explore each one of these.
1. Evil. Everything bad that happens is not caused by an evil force. For an event to be attributed to evil, there must be a moral intention. In other words, it is the intent that defines the action. By that definition, the Holocaust was evil. The Nazi regime and Adolf Hitler sought the “final solution” — death — for the problem of the Jews. According to Hitler, the Jews were to blame for everything that was wrong with Germany and the world, and so the final solution was that all the Jews had to die. In the Holocaust, Hitler was able to exterminate 35% of the world’s Jewish population — over 6,000,000 Jews died as a direct result of Hitler’s intention to kill them. That is evil.
When someone points a gun at another and pulls the trigger in an effort to take their life, that is evil. When an adult uses his power and authority to abuse an innocent child, that is evil. When a man beats a woman, a soldier tortures a prisoner of war, or the strong take advantage of the weak, that is evil. Evil has an intention to do harm, to take, to hurt, to demean, to rob, to kill. Evil is selfish, loveless, self-centered, ruthless, merciless, and unforgiving. Evil is sin incarnate, rebellion against God’s love, and the attempt to mar the image of God in humanity beyond recognition.
By that definition, an earthquake cannot be evil. An earthquake, a tornado, a tsunami, a hurricane — all can cause immense suffering, but in themselves they are not evil events because there is no intention.
To attribute to God the use of nature as a means to inflict harm is to attribute to God evil intent. Just as God’s thoughts are not ours, neither are God’s ways. Jesus used the example of the wheat and the tares, the sheep and the goats, to remind us that both the obedient and disobedient will grow up together until the final judgment of God.
2. Natural law and events. God has created an orderly and natural world. We have the law of gravity for instance. We all understand that law — what goes up, must come down. So, if I decide that the law of gravity no longer applies to me, and I walk off the edge of the Grand Canyon, I am going to be in for a really big surprise. Gravity does apply to all of us, equally and unrelentingly. Gravity is a law of the natural world.
The same can be said for natural events such as hurricanes, tornadoes, earthquakes, and tsunamis. Scientists understand and can explain the phenomena behind each of these events. When conditions are right, either meteorologically or seismically, we can expect a nature event. We know when hurricane season begins and ends, and we can track tropical depressions each night on the nightly news until they become full-fledged hurricanes when they reach the coast of the United States. Natural laws are at work.
An earthquake is a natural event. CNN reported this week, among others, that the island of Hispaniola, which is occupied by the Dominican Republic on the one end, and Haiti on the other, sits over two parallel earth plates which rubbed against each other this week. This was a natural, if not totally predictable, event. Seismologists knew this day would come, they just didn’t know when.
I think I told you about my experience in the mild earthquake that hit Kaoshiung, Taiwan when I was there in the late 1990s. The hotel room shook, the door in the bathroom kept banging against the wall, and I jumped out of bed scared out of my wits. I proved that my going to the large plate glass window in my room to look out. Fortunately, the earthquake was relatively mild, although it did make the news in the US, and Debbie tried to call the hotel to check on me. Natural events happen without any intent, but governed by the laws of the natural world that God established at creation.
3. Accidents. There are also accidents, those things that happen due to human error, machine malfunction, or some other circumstances that cause suffering. The American Heritage Dictionary defines “accident” as “an unexpected and undesirable event, especially one resulting in damage or harm.” It is from the Latin words “ad cadere” which means “to fall.”
When birds struck the engines of US Airways flight 1549 a year ago this week, the plane lost power. Fortunately, Captain Sully Sullenberger made a safe water landing and all 155 passengers survived the crash. This was an accident — birds and jet engines are not compatible and when some birds accidentally flew into the jet turbines, the result could have been much worse than it was.
4. Human choice. Human choice can involve evil intent, as in Hitler’s case. But human choice can also involve unintended consequences, as in the all-too-familiar cases of drunk drivers who crash their cars into innocent people, and kill or injure them. Drunk drivers do not intend to do evil. They do not intend to kill or injure. But the choice they make to drink to the point of impairment, and then to drive a motor vehicle, results in injury to others. Our society has decided that even if someone does not intend to kill or injure, their choice to drink and drive is a choice for which they are held liable. And so we have laws that punish drunk driving, whether there is death or injury. Our choices matter, and our choices can be the cause of immense human suffering.
When parents choose to neglect their children, or to endanger their lives, our society has said that behavior is unacceptable because the potential for harm exists. Our choices can cause human suffering, and newspaper and TV reports each day reflect the choice of a jealous husband to kill his wife; or the choice of a disgruntled employee to wreak havoc in his workplace. Human actions are most often by choice, and that choice is the responsibility of the one who engages in that behavior.
The Presence of God in the Midst of Suffering
When events that inflict tremendous human suffering occur — such as the Haitian earthquake, the southeast Asian tsunami, or the shootings at Virginia Tech — the question invariably is asked, “Where is God?” The answers that come too quickly are ones like Pat Robertson’s. God is said, by some, to be using these events either as punishment or warning, or both. Punishment is usually assigned to those who are suffering in the tragedy, and warning is for those like us who are witnesses to it.
In other words, God is the agent behind the earthquake. I would take strong exception to that idea.
The other argument expressed usually goes something like this —
If God is all good, and all powerful, why did this happen. God either is not all good, and therefore let this happen; or, God is not all-powerful and therefore was powerless to stop it from happening.
Both of those ideas of God are based on the notion that God is removed from mankind, and, like a puppeteer in the sky, is pulling certain strings to make things happen, or not happen.
But that is not the picture of God we get from either the Old or New Testaments. The portrait of God that is most accurate, and most Biblical is the portrait of God with His people.
In the Exodus experience, the Biblical writer records the words of God in Exodus 3:7-8 — “7 The LORD said, “I have indeed seen the misery of my people in Egypt. I have heard them crying out because of their slave drivers, and I am concerned about their suffering. 8 So I have come down to rescue them from the hand of the Egyptians and to bring them up out of that land into a good and spacious land, a land flowing with milk and honey…”
God hears the cries of His people and He comes down, not literally, but relationally. Down into the suffering, down into the reality of human life. Down to our level of fear and frustration, or sorrow and loss. God comes down to where man knows God is present.
Paul expressed this about Christ in Philippians 2:5-8 —
5Your attitude should be the same as that of Christ Jesus:
6Who, being in very nature[a] God,
did not consider equality with God something to be grasped,
7but made himself nothing,
taking the very nature[b] of a servant,
being made in human likeness.
8And being found in appearance as a man,
he humbled himself
and became obedient to death—
even death on a cross!
Jesus came down — down from being the God of heaven, down from heaven’s glory, down from that position of authority that was rightfully his, down from the blazing glory of Light, down into a human body, down into the limitation of humanity, down to the obedience of sacrifice, down to the most heinous death of all, down to the cross. And we call that the incarnation — God with us, Immanuel.
So, God comes to His people, and God’s people encompass all of creation. We are all God’s people, for we are all created in God’s image. We are all God’s children, we are all God’s beloved. Some of us know it, and some do not. Some of us live it, and some do not. But our unfaithfulness does not change God’s faithfulness. God is with us, present in our suffering whether it is in Haiti or New Orleans or Blacksburg, Virginia.
The Response to Suffering
When asked what the response to the Holocaust should be, Elie Wiesel said,
“I answer that not only do I not know it, but that I don’t even know if a tragedy of this magnitude has a response. What I do know is that there is “response” in responsibility. When we speak of this era of evil and darkness, so close and yet so distant, “responsibility” is the key word.” –Elie Wiesel, Night, preface xv.
There are those who speak at such times of the omnipotence of God. Some will see this and all such natural disasters as evidence against the God in whom we trust. They will portray the earthquake as ‘Exhibit A’ in their case against our claims of a good and loving God.
Others will feel it necessary to defend the righteousness of God. Well-meaning Christians will rise to declare this disaster to be God’s majestic will, a will wholly impenetrable to us, and they will cite our story of Job to warn us against efforts to comprehend it. And, sadly, other Christians also will rise to declare this disaster to be God’s will, but, forgetting Job and distorting our story tragically, they will tell us precisely which group among us brought about the earthquake as punishment for their unforgivable sins.
Each of these do us a service, for they force us to give an account of our faith in God and to remember carefully the truths about God we actually claim. For the same question that moves these groups haunts us, too, as we see the tears of anguished, hungry, and orphaned girls and boys reaching their hands out to us: where was God in the earthquake?
Theologian David Bentley Hart offers the best answer I know in his book The Doors of the Sea: Where Was God in the Tsunami? He wrote it upon reflecting on the great tsunami that struck Asia in 2004. Hart reminds us that “we are to be guided by the full character of what is revealed of God in Christ. For, after all, if it is from Christ that we are to learn how God relates himself to sin, suffering, evil, and death, it would seem that he provides us little evidence of anything other than a regal, relentless, and miraculous enmity: sin he forgives, suffering he heals, evil he casts out, and death he conquers. And absolutely nowhere does Christ act as if any of these things are part of the eternal work or purposes of God.”
Seth Godin said it first, “Small is the new big.” Now it appears, big churches are the new small churches.
Let me explain. The Austin Stone Community Church in Austin, Texas is sponsoring Verge, a missional community conference. Felicity Dale of simplychurch.com and a leader in the simple church movement, comments about the new interest megachurches are showing in microchurches:
Just over a year ago, within the space of 72 hours, Tony and I had three megachurches ask us about simple church. We may be fairly slow on the uptake at times, but even we couldn’t miss the fact that this might be the Lord. Since then we have had a two national meetings with megachurch and microchurch leaders meeting together, and even the theme of last year’s national conference “The Rabbit and the Elephant” reflected this potential.
Austin Stone Community Church is one of those megachurches interested in using microchurches (missional communities) to reach Austin. So, small is the new big, as Seth Godin said.
Megachurches are coming to the realization that you can only build so many 100,000 square foot buildings and 1,000-space parking lots. The economies of scale, both economically and organizationally, favor smaller groupings of people. The original and most successful model of this small-to-big idea is Yoido Full Gospel Church founded by David Yonggi Cho in Korea. Built on cell groups, Cho grew Yoido to over 700,000 members. But the church’s goal now is to start 5,000 new churches, a kind of reverse of what Cho originally did. Of course, not everyone likes Cho, but regardless of what you think of his theology, his organizational gifts are evident.
So, small is the new big as megachurches move out from their gigantic worship centers into neighborhoods, coffee shops, apartment complexes, and homes. Is this a trend, or just an isolated example of the big church to small church phenomena? Stay tuned.
According to a new survey, over 84% of mothers online — some 27-million women — can be grouped into 5 “digital mom” categories. However, these tech-savvy mothers use the internet, social media, gaming, texting, and other online content in different ways and for different purposes. Churches can benefit from the insights of this new study by the marketing company Razorfish, and the world’s largest mom-centric website, Cafe Mom.
The survey discovered these five “digital mom” types:
1. The self-expressor mom.
Typically in her early thirties with one preschooler, and possibly more on the way, this mom is as likely to be stay-at-home as employed. She balances the most limited household budget of all 5 types, and so needs to shop for value. This mom is a highly socialable networker, and has a higher than average number of friends in her online social network. She both creates and participates in online polls as one of her favorite ways to engage with others. Her social network page is often decorated with digital badges, photos, and playlists which communicate her style. Marketers can involve the self-expressor in their online brand campaigns by appealing to her artistic and individual sense. She seeks the advice of real-world friends on parenting, but then turns to her online friends for addition advice and guidance. 40% of moms fall into this category.
2. The utility mom.
The utility mom is in her mid-to-late thirties and is raising a couple of tweens. She is likely to have the most children at home, yet spends the most time online in her social networking groups. Yet, she prefers to bring her own real-world friends into her online network, rather than make new online friends. She is more likely to join online groups, particularly if they are local school groups or groups providing practical information. While she will answer other online polls, she creates little online content herself, and has the fewest online photos posted of any group. She does like online game and quiz widgets, but values information from her real friends over that of her online network. The utility mom uses her social network time for both monitoring her own children, and her own enjoyment of playing games or answering quizzes. This mom is 26% of digital moms.
3. The groupster mom.
This mom is in her early thirties with elementary school-age children. As the name implies, she is more likely to join groups or start groups than any other digital mom segment. But she is also not the most social of the digital moms, receiving more friend invitations than she sends. She is confident and sees herself as a go-to person for advice, but not necessarily shopping advice. She depends upon her online friends for parenting advice, although she says she is more influenced by brand programs on social networks when it comes to purchasing. She also ranks the highest in sending private messages online, and values 1-to-1 communication. The groupster mom is 12% of the digital mom cohort.
4. The info-seeker mom.
In her twenties with her first baby, this mom is looking for information. She is among the best educated of all the moms, and is most likely to be a stay home mom. She is interested in parenting information, which she prefers to get from real friends, but she will also turn to online parents in similar situations to hers. She values the mom-to-mom conversations online, but while she uses social networks, her primary concern is to get product or parenting guidance. The info-seeker is 12% of the total group.
5. The hyper-connector mom.
This mom is the oldest, usually in her forties, with the oldest kids, usually teenagers. Experienced as a parent, she uses social media more to chat with others, and gain information on products she might be considering. She also monitors her own teens online usage, and is likely to play video games online with others. She accesses digital news channels more than younger moms, and also blogs, leaves comments on the blogs of others, and is the highest content creator in the survey. She is highly active, inviting others to join her online community of moms. She values this online community more than expert opinions, online reviews or print advertising when it comes to purchasing decisions. This mom is 9% of the digital mom universe.
Other insights into the world of digital moms includes —
- All of these digital moms value WOM — word-of-mouth — recommendations, especially when the WOM comes from their online network.
- While all of these moms use digital media, they do so for different purposes and in different ways depending on their age and the ages of their children.
- From a marketing standpoint, online advertisers should engage these digital moms, rather than just depend on banner ads displaying on social networking sites. The same might be said for churches and women’s ministries.
You can download and save the full report here. The report is 36 pages and filled with charts and text explaining how each “digital mom” segment uses Web 2.0 media. If you’re interested in women’s ministry, the internet, demographics, or social networking, this report will give you lots to think about.