Do you have a community manager?

With the rise of social networks, new job titles emerge.  One new job is Community Manager.  CMs  focus on customers and clients for large businesses.  They help gather the community, encourage participation, deal with comments, and provide hospitality for the online community.  

All of that got me to thinking about church.  The number one complaint I hear is something like, “Why didn’t I know?”  That complaint could apply to not knowing someone was sick, or not knowing about a meeting, or not knowing about a  decision.  Folks in small churches like to know.

Suppose you identified a church community manager.  They would stay in touch with the congregation, and help create a network of connectivity.  Of course, most of our small churches already have networks, but this one would be a force for positive expression and involvement.  

I think I’m going to play around with this idea for a few days.  I’m not talking about connecting everybody on Facebook or any new social media.  I’m just thinking about good, old-fashioned staying in touch, but with a little more guidance.  What do you think?  Could this work?  How would you go about implementing a community manager?

4 thoughts on “Do you have a community manager?”

  1. Chuck,

    I don’t know about you but I’ve got several unofficial “community managers” in my church. They make it their business to know what everyone else is doing, inside and outside of the church. Funny, but I never saw this as a positive thing before. 🙂

    Thanks for identifying one more aspect of the beauty of the small church.


  2. Yeah, I know what you mean, Les. I think by definition, the community manager reports to somebody in the organization. Our freelance CMs are on their own. Makes for interesting church experiences!

  3. Chuck,

    As Les already said, there seems to be a number of people in small churches with this calling. To officially recognize this ministry would be great. I am constantly amazed at how many people miss announcements and events. We print them and share them in services like everyone else but they still miss them. The only problem I see is at some point someone is going to make public something about someone they wanted to remain private and then you’ve got a problem. If it sounds like I speak from experience there’s a reason.
    Still think it’s a good idea to legitimize this ministry.

  4. Karl,
    Thanks for your comment. The whole privacy thing is also an issue. The community manager would have to be a person sensitive to others and aware of privacy issues, I think. Like you, I’m sure we all have a story of too much information shared by someone. Thanks.

Comments are closed.