Zogby: Small, real churches are the future


Today I bought pollster John Zogby’s new book, The Way We’ll Be, subtitled, The Zogby Report on The Transformation of the American Dream. Called a “super pollster” because he uses innovative methodologies in his polling work, Zogby sees a very different future for the US than you might imagine.  Here’s what he says about the future of the church:

“The church of the future will be a bungalow on Maple Street, not a megastructure in a sea of parking spaces.  It’s intimacy of experience people long for, not production values.” — The Way We’ll Be, p. 215.

In a previous chapter, “One True Thing,”  Zogby says that people are “searching for authenticity in a make-believe world.” That’s what will drive the tremendous growth of house churches in the coming years, especially among the demographic he calls ‘First Globals” which others label Millenials.   Zogby quotes one house church enthusiast, “What is so exciting about doing small-group house church is just the chance to be real.”  Authenticity, not high production values, is what First Globals are seeking.

If you want an excellent book to give you a professional pollster’s take on where we’re headed as a nation, especially in understanding First Globals (Millenials), buy Zogby’s book.  If you’ve read unChristian or They Like Jesus But Not the Church, you need to read this book, too.  Add to your reading Strauss and Howe’s books on Millenials such as Generations, The Fourth Turning, and Millenials and the Pop Culture, and you’ll be well on your way to understanding developing trends in our society.

3 thoughts on “Zogby: Small, real churches are the future”

  1. THANK YOU FOR POSTING THIS!
    I’ve been thinking this for the last few years, and been dissappointed with the lack of focus on community and the inauthenticity I see at my megachurches and the small church I grew-up in.

    I agree about this bungalow business – reminds me of the Urban Tribes book I read as well. I hope the Church will catch-on to the merits of this strategy, I believe it could make us more successful at reaching outsiders.

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