Can You Hear Me Now? mp3 file
Verizon Asks Can You Hear Me Now?
In 2004, Verizon launched a new ad campaign aimed at a recurring problem in the cell phone industry — the inability to actually hear the person you’re talking to. The ad had a simple premise — have a nerdy, tech guy dressed in a Verizon jumpsuit walk around with a cell phone to his ear, asking, “Can you hear me now?” Interestingly, the ad resonated with cell phone users, most of whom had shouted into their own phones at one time or another, “Can you hear me now?”